🎯 Perceptual Mapping Analyzer

Upload survey data to generate interactive perceptual maps and competitive analysis

📝 Step 1: Qualitative Research Input (Optional)

Purpose: Generate research dimensions from qualitative data (interviews, surveys, etc.)

📝

Drag & drop text files here

or

📝 Paste Your Qualitative Text:

💡 Tip: This step helps identify key dimensions for your perceptual map. You can skip this and proceed directly to survey data upload.
0 words
📊 Step 2: Survey Data Upload

Requirements: CSV file with survey responses (30+ respondents, rating scale 1-9)

📊

Drag & drop your CSV file here

or

⚙️ Step 3: Configure Perceptual Map
💡 Tip: Choose dimensions that represent different competitive aspects (e.g., Price vs Quality, Innovation vs Reliability)
📈 Step 4: Interactive Perceptual Map