🎯 Perceptual Mapping Tools

Interactive tools for creating perceptual maps from survey data and competitive analysis

📊 Interactive Dashboard

Ready-to-use smartphone perceptual mapping with 12 phone models and 8 dimensions. Perfect for learning and demonstrations.

  • Pre-loaded smartphone data
  • 28 dimension combinations
  • Popularity-based bubble sizing
  • Brand color coding
  • Instant CSV export
Launch Dashboard →

🎯 Advanced Analysis Tool

Full-featured tool for uploading your own CSV data, qualitative text analysis, and custom perceptual mapping.

  • CSV data upload
  • Qualitative text analysis
  • Custom dimension extraction
  • Interactive Plotly charts
  • Sample data generator
Launch Analysis Tool →

🚀 Quick Start

New to perceptual mapping? Start with the Interactive Dashboard to explore pre-loaded data, then move to the Advanced Tool for your own analysis.